Tell me the only way to do business. I’ll show you the exact opposite. Done successfully. 

For every business owner who tells you being strategic is the best business model and I’ll find 10 others who’ll swear by the intuitive business model.

For every business owner who swears by planning and batching you’ll find 10 who promote winging it, downloading divine messages as they come. 

The middle of 2013.

A massive breakup.

A business I burnt to the ground.

My life screeched to a halt.

The clients dried up.

The money dried up.

The happiness dried up.

I didn't want to show up anymore.

You can plan all you want.

You can complete pages upon pages of client avatars and target markets and ideal client worksheets. And you can devise the exact seven-step signature service to take clients from sad loser to happy winner.  And you can map out your marketing until you’ve got yourself a solid business plan.

But the truth is.

You’re creating your business in a bubble.

You’re a total boss at your business.

You keep in touch with your community. 'Cause you're awesome like that.

It's not always easy to keep things fresh though. Honestly, you're so bored with repeating the same message over and over again you think about stabbing your eye with a blunt fork. For funsies.

I mean, there’s only so much you can say about that thing you’re a freaking genius at.

Sometimes I sound like a broken record but listening to Blank Space on repeat is the only way I can sing Taylor Swift with 100% accuracy at karaoke night.

What I'm about to say you've probably heard, but trust me when I say you need to hear it again:

People buy based off emotion. Then, they use logic to justify the purchase after their initial emotional yes.

So, the question isn't how do I get people to buy? Because der, emotional copy.

The question becomes so, how the hell do I write emotional copy?!

The answer:

“What would Taylor do?” I said, looking over to Eddie on the way to the supermarket. 

Taylor is one of my characters for my new movie, How To Manifest A Ticket To Mark Ronson In 7 Days. She wears wayfarer sunglasses, red lipstick slightly out of the lip line, and forever messy hair.

She’s my hero. She’s the chair of my board of directors. She serves up the code of conduct for truly living your best freaking life.

Sourdough. I prefer mine chargrilled and drizzled with olive oil, personally. Usually topped with heirloom tomatoes, avocado, chilli, and coriander.

Yeah. I’m a breakfast wanker. But if going to eat carbs, I’m going to eat them right.

There’s nothing worse than bread that’s been sitting in the fridge for a week. I won’t touch it. Not even for toast. 

And there’s nothing worse than words that have been sitting on your website for much longer. 

Stale words. 

They make our brains yawn. 

Organic reach is now a mythical unicorn.

Every day we battle our social media platforms to get our posts seen and our offers sold. 

Game the system once and for all.

In Hollywood, there are so many rules when it comes to getting your boobs through the door, and I’m not talking about becoming a size 0.

Take getting a manager, for example.

The rules are:

✖️ No cold emailing.

✖️ You need to be recommended + introduced to your manager by someone.

✖️ The manager is the gatekeeper to production companies.

The problem isn't your lack of abundance or mindset or whether you're enlightened enough to make the sale.

The problem is you're not selling what people want.

For real now.

You went on a journey.

You sit down to write an email to send to your community. Against all odds, you stared down the blank page and won. You sit on your throne, like the Content Queen you are.

You hit send.

You look at your watch. Time to write your post for LinkedIn, social media, and potentially your blog too. Your brain pulls out a metaphorical gun and holds your creativity hostage.

Do you ever feel like you’re stuck in a coach-ception situation?



It feels like the only kind of coaches that are successful are coaches coaching coaches.

Say that three times quickly.

You want to know why coach-ception exists?

Because coaching is a hard sell.

What? You thought this was going to be inspirational?

 Try educational.

Consider this your a-ha moment for the day.

Marketing is all about building connection. Clients are all about connection too.

There are two types of marketing in the online business world at the moment.

One is broadcast marketing.

That's when you're blogging, you're on social media, you're emailing your list. You're doing all the content and if I were a betting woman I'd say that you're currently broadcast marketing.

Trailblazer! Game Changer! Earth Shaker!

Who doesn’t love to think of themselves as the one making new tracks in their industry? Doing what’s never been done before. Slaying the status quo. Screwing the stock standard. Oh, I feel it in my lions. It gets me so excited. It’s almost hard for me to write the next sentence because I bought the t-shirt but sometimes in business, you need to say:

Fuck Being A Trailblazer.

I know I know I said I was signing off for the week buuuttt I woke up this fine-ass Saturday morning and couldn't stop my fingers from walking all over the keyboard.

Don't worry. This is a quickie. Wham! bam! thank you ma'am! Oh, you'll be thanking me.

This post is going to give you everything you need to keep it real without being an asshole. In three steps. Complete with emojis.